Cookie Policy

Last updated: 26/03/2026

This Cookie Policy explains how William Smith [William Smith Group 1832] (“we”, “us”, or “our”) uses cookies and similar technologies on our website: https://chevrons.williamsmith.co.uk/

What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners about how the site is used.

How we use cookies

We use cookies to:

• Ensure the website functions properly
• Improve performance and usability
• Understand how visitors interact with our website
• Support our marketing and advertising activities 

Some cookies are strictly necessary, while others are only used with your consent.

Cookie Consent

When you first visit our website, you will be presented with a cookie banner that allows you to accept or reject non-essential cookies.

We do not set non-essential cookies (such as analytics or marketing cookies) unless and until you provide your consent.

You can withdraw or change your consent at any time.

Types of cookies we use:

Strictly necessary cookies
These cookies are essential for the operation of our website and cannot be switched off. They are usually only set in response to actions you take, such as setting your privacy preferences or filling in forms.

 These cookies do not require your consent.

Analytics cookies (Google Analytics and Hotjar)
These cookies help us understand how visitors use our website so we can improve its performance and usability.

They are only set if you provide your consent.

Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC.

Google Analytics uses cookies to collect information such as:

• Pages visited
• Time spent on pages
• How users navigate the site

This information is aggregated and does not directly identify individuals. IP addresses may be processed and are anonymised where possible.

Hotjar
We use Hotjar Ltd. to understand user behaviour and improve user experience.

Hotjar may collect:

• Clicks, scrolling, and navigation behaviour
• Device and browser information
• Approximate location (country level)
• IP address (processed in anonymised form where possible)
  
  

Marketing cookies (Meta / Facebook Pixel)
We use the Meta (Facebook) Pixel provided by Meta Platforms, Inc. to measure the effectiveness of our advertising and to deliver relevant ads.

These cookies may:

• Track your interactions with our website
• Help us measure ad performance
• Enable remarketing (showing ads to you on other platforms)
• Meta may combine this data with information from your Facebook or Instagram account

These cookies are only set if you provide your consent.

   
For more information, see Meta’s privacy policy: https://www.facebook.com/privacy/policy/

Functionality cookies
These cookies allow the website to remember choices you make (such as preferences) and provide enhanced features.

These cookies are only used with your consent.

Third-party cookies
Some cookies are set by third-party services that appear on our pages (such as analytics and marketing providers).

We use the following third-party providers:

• Google Analytics (Google LLC) 
• Hotjar Ltd.
• Meta Platforms, Inc. (Facebook Pixel)

These providers may process your data in accordance with their own privacy policies.

Links to third-party websites

Our website may contain links to third-party websites, including LinkedIn, Instagram, X (Twitter), Facebook, and HubSpot.

If you follow these links, those websites may set cookies on your device. We do not control these cookies and recommend reviewing their policies.

Managing your cookie preferences

You can manage your cookie preferences in several ways:

• By using our cookie banner when you first visit the site 
• By clicking “Cookie Settings” in the website footer at any time
• By adjusting your browser settings to block or delete cookies

Please note that disabling certain cookies may affect how the website functions.

You can also opt out of Hotjar tracking here: https://www.hotjar.com/policies/do-not-track/

Legal basis for using cookies

We rely on the following legal bases:

• Strictly necessary cookies: Required for the operation of the website (PECR exemption)
• Analytics, functionality, and marketing cookies: Your consent
   

International data transfers

Some of our third-party providers may transfer personal data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations, or
• The UK International Data Transfer Agreement (IDTA) or equivalent safeguards
   

Updates to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices.

Please check this page periodically for updates.

Contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Email: enquiries@williamsmith.co.uk 
Address: William Smith Group 1832, Grove Works, Queen Street, Barnard Castle, DL12 8JQ
 

Related policies

For more information about how we process personal data, please see our Privacy Policy